BYOD: Companies see positive potential and competitive advantages

The Dell Software Group has used a global survey of some 1,500 IT managers to determine the level of development of Bring Your Own Device (BYOD) initiatives in enterprises. Of particular interest was the benefits and issues that decision makers in BYOD currently have or anticipate for the future. The results show companies are optimistic about BYOD in the future.

Some results at a glance:

Around three-quarters of respondents state that BYOD delivers sustainable success only when the specific needs and rights of each individual user are taken into account. Only 17 percent of companies support BYOD by actually managing every device the employee wants. You understand how important the role of the employee is.

In Singapore, the focus is on users, followed by Great Britain, Australia, France, Italy and Germany. The US occupy last place and focus more on the devices than on the users.

Nearly three-quarters of companies with a BYOD approach also report improved employee productivity, faster response to customer inquiries, and more efficient work processes.

Above all, the respondents identified four advantages for their employees through BYOD: flexible working hours, more room for creativity, shorter innovation cycles and improved collaboration within the team.

The survey proves that businesses benefit from developing their BYOD approach and focusing on users and applications rather than simply managing the devices.

Roger Bjork, Director, Enterprise Mobility Solutions, Dell Software Group: “We are currently undergoing a profound change in the way users interact with the technology on their own devices. Likewise BYOD decisively transforms the corporate culture and IT. The Global Study reiterates what we have long suspected – companies with a user-based BYOD approach are the ones who get the most benefits. They encounter the least resistance and generate immediate value through greater efficiency, productivity and competitiveness. Companies slowing down to BYOD or pursuing a device-centric strategy, however, may run the risk of falling behind in the competition. “

BYOD brings advantages

According to the study results, companies benefit the most from advanced BYOD programs. Companies that view applications as part of a BYOD strategy are more likely to manage devices based on their users, define clear roles for users in a central database, track and support the mobility of their employees, and provide users with what they need Provide applications. It also shows that a user-centric approach has a positive impact on a company’s data management and data security. At the same time, productivity and customer satisfaction would improve. A large majority of 74 percent confirms higher employee performance. A quicker response to customer inquiries is recognized by 70 percent of respondents. It is also noticeable that companies with well established BYOD guidelines are hardly confronted with problems. More than one in four IT executives even claims to have no difficulty with BYOD at all. For about half of all study participants BYOD has completely changed the IT world (56 percent) and the corporate culture (54 percent) of their companies.

Europe is at the bottom of the BYOD comparison

The United States, China (Greater Beijing Area) and Australia are the three leading BYOD nations. All devices that employees bring along are actively supported here. Europe, with France, Germany and the United Kingdom, on the other hand, is lagging behind.

Desktop virtualization and mobile device management (MDM) solutions are the two technologies most commonly used for BYOD initiatives, according to the survey. While Germany, France, Spain, Italy and Australia focus primarily on desktop virtualization, IT departments in the UK, Singapore, India and Greater Beijing rely primarily on MDM for managing mobile devices.

Only 19 percent of companies surveyed in Germany say users need to purchase a support program for their personal devices. This places Germany at the bottom of the world rankings and is only undercut by Great Britain. Only three out of ten German companies do not give their employees any special regulations regarding the choice of devices in the BYOD strategy.

The situation is different in India and Beijing, where all surveyed companies already support employee equipment or at least plan it. In Beijing, India, and France, respondents most often say employees must prepare their own devices for use in the company.

About the study

Quest Software had already commissioned an independent study from market research firm Vanson Bourne prior to its acquisition by Dell Software. Vanson Bourne surveyed 1,485 senior IT executives in the US, UK, France, Germany, India, Spain, Italy, Australia, Singapore, and China (Beijing). Respondents came from both the private sector and the public sector. Special focus was on financial services, manufacturing, trade, transport and logistics, as well as health and education. The interviews were conducted between 18 September and 18 October 2012.